Concept work

Demonstration projects for four types of small business I'd like to work with. Each one is a fictional brand, planned and designed as if it were a real brief.

About these projects: they are concepts, not client work. The businesses, names and details are invented. Real client projects will be added here as they're completed.

Online shop

Concept project

Fern & Ember

An online shop for a small homeware maker, with a quick path from product page to checkout on mobile.

Transport and logistics

Concept project

Meridian Freight

A B2B site for a regional haulier, with a structured quote request and a clear picture of fleet and coverage.

Construction

Concept project

Ironbridge Build

A project-led site for a builder, where finished work does the selling through a filterable gallery.

Car detailing

Concept project

Gloss & Co Detailing

A premium booking-led site for a mobile car detailer, with package comparison and a simple booking request.

Want something like this for your business?

Tell me about your business and what you need. You'll get an honest reply, a clear plan and a fixed quote. No obligation.